Digital Marketing in China – A Guide for New Zealand Exporting
Accessing or extending your global market reach beyond domestic or Australasian shores makes good business sense for a number of Kiwi companies seeking expansion, but it can be challenging to make these aspirations a reality.
China’s emerging internet savvy middle class are seeking access to purchase quality goods and services either directly from the source, or via convenient intermediaries. Today, small to medium New Zealand businesses are cleverly seeking a slice of the action by developing relationships with established e-distribution networks, or creating e-commerce platforms to service customers directly.
New Zealand’s established clean, green, natural identity is a fantastic branding large kiwi exporters have been leveraging to their advantage for some time.