Digital Marketing Agency in New Zealand – panoptic | search engine optimisation
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search engine optimisation

What is Search Engine Optimisation? (SEO)

Search Engine Optimisation is the process of improving your website from a search engine’s algorithm perspective, in order to rank highly in search results for ideal queries.  This means when your potential customer types in your product or service, your website appears in the natural results.

With 98% of the search engine market in New Zealand, ranking highly in Google is vital for NZ businesses wishing to be found by potential customers.  Consumers trust Google, and understand the difference between a website that is paying to appear in results versus a website Google deems deserved to appear in the results.

Give it a go! Search Google for your product suite or service without including your brand name.  If your website isn’t on Page 1, chances are you’re missing out on customers.

panoptic specialises in search engine optimisation, working with brands to re-engineer and tweak their websites to make it easier for Google and other search engines to discover your content and make the website appear naturally within its search results.

We understand how to make your website relevant, user friendly and applicable for the most popular search phrases which potential customers are using. By improving your websites navigation, copy, and inbound links to name just a few of the 250 pieces of criteria Google’s complex algorithms seek, we can drive quality traffic to your website that converts into leads and sales.

Contact panoptic today to learn more about how search engine optimisation services from panoptic can greatly improve your leads and sales results.

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